OPPORTUNITY FIELD
Illustrative data
Find the useful edge.
HIGH BENEFIT / LOW EFFORT
Effort →
Benefit
Study 1: effort 1, benefit 0
Study 2: effort 2, benefit 29
Study 3: effort 3, benefit 58
Study 4: effort 4, benefit 36
Study 5: effort 5, benefit 65
Study 6: effort 6, benefit 94
Study 7: effort 7, benefit 72
Study 8: effort 8, benefit 101
Study 9: effort 9, benefit 130
Study 10: effort 10, benefit 108
Study 11: effort 11, benefit 137
Study 12: effort 12, benefit 166
Synthetic points. Position shows assumed effort and benefit; circle size is decorative.